How cultural genes affect community prosperity

How cultural genes affect community prosperity

w/ Mary Ann Allison, Board Member, Idaho Humanities Council; Associate Professor Emerita of Journalism, Media Studies, and Public Relations at Hofstra University

From Dr. Allison: Although social changes may feel random, they are not. Cultural genes are very much like biological genes.  We all know that height is affected both by the gene for height which carries a template from our history and by how a person eats. Cultural genes—small pieces of society—are also affected by the social structures already in place and by how we approach change. When you don’t understand what is happening, it is easy to get frustrated. Like bad nutrition, frustration limits the benefits of our cultural genes. Cultural Genetics will enable you to see the very clear patterns in the ways society has changed, is changing now, and will likely change in the future. You can use this knowledge to help shape a future informed by your experience and values, to get in the room with your kids and grandkids, and to bridge the gap between people of different eras.

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